Apeli

About Apeli

Built by someone who loves food.

Apeli is an AI nutrition coach made in Zürich, Switzerland. Snap a photo of your meal and Apeli logs calories, macros and 36 nutrients, then turns your week into a simple plan.

Why Apeli exists

A note from our founder

I’ve always been passionate about food: cooking it, sharing it, and understanding what it does for how I feel. In Zürich I grew up between Swiss, French, Italian and German kitchens, and I learned early that eating well isn’t about strict rules. It’s about knowing what’s on your plate.

When I wanted to get more out of my training and sleep, I tried the usual calorie apps. Every one asked me to weigh food, search long lists and type in numbers after every meal. After a few weeks I stopped, and so did everyone I knew. The data was too much work to collect, and once collected it didn’t tell me what to change.

So I built Apeli. You take a photo, and Apeli matches each food to official nutrition databases from the US, France, Switzerland and Germany instead of guessing. Every few days it turns your meals, weight and sleep into a short, practical plan. Your data stays in the EU, and it is never sold.

Apeli isn’t a diet. It’s a calm, honest coach for people who love food and want to feel their best. I hope it helps you as much as it helps me.

Paul DurantFounder, Apeli · Zürich, Switzerland

What we believe

Real data over guesses

Every food is matched to national food composition databases from the US, France, Switzerland and Germany. The AI recognises your plate; the numbers come from the databases.

Privacy first

Your data is hosted in the EU, visible to your account only, and never sold. No ads, and no analytics unless you say yes.

Guidance, not diagnosis

Apeli helps you understand your habits. It is not a medical device and never replaces a doctor or dietitian.

Simple beats perfect

A photo you actually take is worth more than a gram-perfect log you give up on after a week.

Curious about the details? Read how Apeli works: the meal scan, the food databases and how your daily targets are set.

Where we are

Apeli is developed in Zürich, Switzerland. Your account data is hosted in the EU (Germany). Read our privacy policy for the full details.

Follow and contact

Questions, feedback or press: write to info@apeli.app. A real person reads every message.